$12,000 TikTok Shop Accelerator.
Free for Veterans & Military Spouses.

SOAR combines business fundamentals and TikTok Shop growth training into one free, intensive accelerator — built specifically for veteran and military-connected entrepreneurs.

Applications accepted on a rolling basis

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White Navy Blue Modern American Veteran Company Logo
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SOAR is funded by TikTok, powered by the Association of Women's Business Centers & VeteranStartup.org

$12,000

Program Value

$0

Cost to participants. Thanks to TikTok!

8 weeks

Virtual Cohort

2/Week

Live Coaching Sessions

Two Virtual Sessions Per Week, 8 Weeks

Every week combines foundational business training with hands-on TikTok Shop growth strategy — so you're building a real business and a real revenue channel at the same time.

IG Posts - 4

Business Foundations

Tuesday Afternoons

W1 - Foundation: Know What You Are Building

W2 - Brand and Customer: Know Who You Are Talking To

W3 - Content Strategy: Show Up With a Purpose

W4 - Live Selling: Your Most Powerful Sales Tool

W5 - Growth Planning: Build a Business, Not Just a Following

W6 - Operations: Run It Like a Business

W7 - Capital: Know How to Fund What You Are Building

W8 - Integration: Leave With a Plan and a Direction

TikTok Growth Lab

Thursday Afternoons

W1 - Getting Ready to Sell

W2 - Determining Your Seller Strategy

W3 - Activating Your Seller Strategy

W4 - The Logistics of Live Selling

W5 - The Business of TikTok Shop

W6 - Customer Experience & Success

W7 - All About the Seller Center

W8 - TikTok Shop Seller Showcase

A TikTok Shop Seller ID is required to participate

SOAR is designed for entrepreneurs who are on TikTok Shop — or actively in the process of registering. This lets us hit the ground running from day one.

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Already have a tiktok shop?

You're ready to apply! You do not need to have any products listed on your shop or to have made a sale. You will need your Seller ID when completing the application.

Not on TikTok Shop yet?

No problem. Get set up today!

$12,000 in resources. $0 to you.

TikTok funding makes this program completely free for accepted participants. Here's what that investment covers.

$5,500

Expert Coaching & Instruction

16 live sessions with seasoned business and e-commerce coaches over 8 weeks.

$1,200

Curriculum & Materials

Workbooks, templates, and on-demand session recordings.

$3,000

1:1 Business Advising

Private advising hours with advisors and program mentors throughout the cohort.

$800

Peer Cohort Community

Continued access to a vetted network of fellow veteran entrepreneurs and alumni.

$1,500

TikTok Promotion & Resources

TikTok ad credits working for your business, plus seller support and creator community access.

Priceless

Beyond the Cohort

Tools, community, and momentum to run your business with clarity and confidence — built to last beyond 8 weeks.

Total program value $12,000

Your cost: $0

Expert-led from day one

SOAR coaches bring real-world experience in small business growth, e-commerce, and working with veteran entrepreneurs.

_Moniek James (1)

Kayla Burch

Business Foundations

Accredited Coach  |  Author  |  Program Designer  |  Founder of Aurum Co.

Meet Kayla

_Moniek James

Moniek James

TikTok Growth Lab

Marketing Strategist  |  Certified AI Consultant  |  U.S. Army Veteran

Meet Moniek

images (2)

Tiara Abu

TikTok Growth Lab

Career Educator  |  Leadership Coach  |  Serial Entrepreneur

Meet Tiara

VeteranStartup.org Logo (1)

Tiffany Lewis-Jones

TikTok Growth Lab

Navy Veteran  |  Entrepreneur  | SOAR Graduate |  Fashion Designer |  Speaker

Meet Tiffany

ELIGIBILITY

Who Should Apply

SOAR is for veteran and military-connected entrepreneurs with an active TikTok Shop and a product ready to sell.

Questions? Email info@veteranstartup.org

You're a Great Fit if You...

Are a veteran, active duty, guard/reserve, or military spouse

Have an active TikTok Shop or have applied for one

Own or co-own a product-based business

Have a business registered in the United States

Can commit to two live virtual sessions per week

This May Not Be the Right Fit if...

Not willing to open a TikTok Shop

Offer services only — no physical product

Are outside the US or ineligible for TikTok Shop

Cannot attend live virtual sessions each week

Sell products in a TikTok-restricted category

ALUMNI

Meet Past SOAR Graduates

January 2026 Cohort

Untitled design (3)

Paden Sickles

SickFit

@sickfitofficial

Untitled design (2)

Charlynda Scales

Mutt's Sauce

@muttssauce

Untitled design (6)

Jessica Harris

K9 Salute

@k9salute

Untitled design (4)

Josh Parish

VETLIFE

@vetlifetoday

Untitled design

Cenita Williamson

ALYS Always Love Yourself

@alys.alwaysloveyo

Untitled design (5)

Crystal Harrell

Pretty n Slayed Hair

@pshairalchemy

Untitled design (7)

Javier Treviño

Azteca Greens

@azteca_greens

Untitled design (8)

Andrew Lynam

Custom Jacks

@customjacks

2025 Cohort

VeteranStartup.org Logo (6)

Fernando Galvan

Artemis Tavern

@artemis..knight

VeteranStartup.org Logo (7)

Lisa Crawford-Thomas

Cura Bello Skincare

@curabellomoisturizerlady

 

VeteranStartup.org Logo (3)

Courtney Flowers

Tru Intentions of Love

@TruLov3

VeteranStartup.org Logo (10)

Bailey M. Erickson

Wafel-Bitte

@wafelbittellc

 

VeteranStartup.org Logo (9)

Kresston Davis

Sa Belle Hair

@SaBelleHair

VeteranStartup.org Logo (2)

Linda Ada Obeya

Enubee Boutique

@enubeestyle

VeteranStartup.org Logo (8)

Tasha Johnson

TERRATAVIDA

@terratavida

VeteranStartup.org Logo (4)

Sher Miraculous Arroyo

Moon & Stars Crafts

@moonandstarscrafts713

VeteranStartup.org Logo (5)

Tiffany Lewis-Jones

TLJ Collections

@tjlcollection

Hear From Past Graduates
TikTok Shop Set-Up

Creating your TikTok Shop so you can participate in SOAR? Here are some helpful resources to get you started.

If you've started the registration process, go ahead and apply, even if you don't have your Shop ID yet!

BECOME ELIGIBLE

What You'll Need to Register

Steps to Register

Get Support - How To Register for TikTok Shop Webinar

SOAR is made possible with the support of:

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Questions? Email info@veteranstartup.org