SOAR combines business fundamentals and TikTok Shop growth training into one free, intensive accelerator — built specifically for veteran and military-connected entrepreneurs.
Applications accepted on a rolling basis
SOAR is funded by TikTok, powered by the Association of Women's Business Centers & VeteranStartup.org
Every week combines foundational business training with hands-on TikTok Shop growth strategy — so you're building a real business and a real revenue channel at the same time.
Business Foundations
Tuesday Afternoons
W1 - Foundation: Know What You Are Building
W2 - Brand and Customer: Know Who You Are Talking To
W3 - Content Strategy: Show Up With a Purpose
W4 - Live Selling: Your Most Powerful Sales Tool
W5 - Growth Planning: Build a Business, Not Just a Following
W6 - Operations: Run It Like a Business
W7 - Capital: Know How to Fund What You Are Building
W8 - Integration: Leave With a Plan and a Direction
TikTok Growth Lab
Thursday Afternoons
W1 - Getting Ready to Sell
W2 - Determining Your Seller Strategy
W3 - Activating Your Seller Strategy
W4 - The Logistics of Live Selling
W5 - The Business of TikTok Shop
W6 - Customer Experience & Success
W7 - All About the Seller Center
W8 - TikTok Shop Seller Showcase
SOAR is designed for entrepreneurs who are on TikTok Shop — or actively in the process of registering. This lets us hit the ground running from day one.
Already have a tiktok shop?
You're ready to apply! You do not need to have any products listed on your shop or to have made a sale. You will need your Seller ID when completing the application.
Not on TikTok Shop yet?
No problem. Get set up today!
- Join our free "How to Register" webinar → [click here]
- Prefer to do it yourself? [Jump to TikTok Shop setup resources ↓]
TikTok funding makes this program completely free for accepted participants. Here's what that investment covers.
Expert Coaching & Instruction
16 live sessions with seasoned business and e-commerce coaches over 8 weeks.
Curriculum & Materials
1:1 Business Advising
Peer Cohort Community
Continued access to a vetted network of fellow veteran entrepreneurs and alumni.
TikTok Promotion & Resources
Beyond the Cohort
Tools, community, and momentum to run your business with clarity and confidence — built to last beyond 8 weeks.
SOAR coaches bring real-world experience in small business growth, e-commerce, and working with veteran entrepreneurs.
Tiffany Lewis-Jones
Seller & Shop Trainer
Navy Veteran | Entrepreneur | SOAR Graduate | Fashion Designer | Speaker
Program facilitators are independent contractors and are not employees of TikTok.
Their views and guidance reflect their own expertise and do not represent TikTok's official positions or endorsements.
ELIGIBILITY
SOAR is for veteran and military-connected entrepreneurs with an active TikTok Shop and a product ready to sell.
Questions? Email info@veteranstartup.org
You're a Great Fit if You...
This May Not Be the Right Fit if...
ALUMNI
January 2026 Cohort
2025 Cohort
Creating your TikTok Shop so you can participate in SOAR? Here are some helpful resources to get you started.
If you've started the registration process, go ahead and apply, even if you don't have your Shop ID yet!
BECOME ELIGIBLE
SOAR is made possible with the support of:
Questions? Email info@veteranstartup.org