Meet Charlynda Scales: U.S. Air Force Veteran and Founder of Mutt’s Sauce
We are proud to introduce Charlynda Scales, founder of Mutt’s Sauce and a graduate of the January 2026 SOAR Veteran Business Accelerator, offered through the Association of Women’s Business Centers in partnership with TikTok.
About the Business
Mutt’s Sauce is a veteran-owned food brand inspired by a family recipe and built for today’s consumer. The Original BBQ Sauce traces back to Charlynda’s grandfather — a man known simply as Mutt — who cooked for the people he loved without ever making it complicated. Charlynda took that recipe and built a brand around what it always represented: good food shared with good people.
This is a BBQ sauce for the everyday cook. Not the person chasing trophies at a pitmaster competition — the person feeding their family on a Tuesday, hosting neighbors on a Saturday, and looking for something that actually tastes like it came from someone’s kitchen rather than a manufacturing plant. The flavor profile reflects its origins: the tang of vinegar, a touch of heat from hot sauce, depth from soy and garlic, a balance of sweet and savory that works across proteins and vegetables without taking over.
Blending tradition, quality ingredients, and modern branding, Mutt’s Sauce creates products that feel both nostalgic and new — versatile, affordable, and made to show up in real kitchens, on real tables, for real life. The brand’s tagline says it all: The People’s Sauce. Great flavor should belong to everyone, not just chefs or special occasions. With a mission rooted in accessibility and scale, Charlynda is building a values-driven food business with national reach.
About Charlynda
Charlynda Scales is a U.S. Air Force veteran who served from 2004 to 2026. She brings two decades of experience across business, government, and leadership into every aspect of building and growing consumer brands. A nationally recognized speaker and author, Charlynda channels that same depth of expertise into Mutt’s Sauce — a business she built not just around a great product, but around a clear sense of purpose.
For Charlynda, veteran business ownership is a continuation of service — creating jobs, opportunity, and products that belong to the people.
SOAR & How to Apply
We are grateful Charlynda brought Mutt’s Sauce to the SOAR program, and proud to support a brand with this much heart, history, and momentum behind it.
The SOAR TikTok Business Accelerator is a free, 8-week virtual coaching program designed to help veteran entrepreneurs and military spouses grow their businesses online, increase sales, and confidently leverage TikTok Shop as a revenue channel.
Participants receive:
- Business fundamentals and TikTok Shop coaching
- Opportunities for 1:1 coaching and mentorship
- A community of driven veteran founders and military spouse entrepreneurs
To qualify, your business must be at least 51% veteran-owned and officially registered.
If you’re ready to strengthen your online sales strategy and scale with structure and support, apply for the next SOAR cohort and take the next step in your growth journey.